The daily commute can be challenging especially in metropolitan cities, lack of parking spaces and constant heavy traffic make driving in the urban environment a grueling task. With the increase in younger buyers and our disposable incomes, the demand for luxury cars is always increasing. As the global automobile industry progresses towards a modern and technology oriented era, the new age luxury cars are becoming more compact. The demand for a luxury compact car has surged and luxury car manufacturers have realized, capitalized on this. Luxury manufacturers the likes of Mercedes-Benz, Audi, BMW etc. have all got entry-level luxury cars in the Indian market aiming to get a slice of one of the fastest emerging markets in the world. The Swedish car maker Volvo has offered the V40 to the luxury compact segment.
Introduced in 2012, the Volvo V40 was well received globally. The V40 continues the Volvo tradition of producing fine cars which are – premium, simple but sophisticated and oozes elegance. A premium hatchback with a low-slung body the V40 looks sleek and designed to perfection. The Thor inspired headlamps are just the cherry on the icing! One thing is certain, the Volvo V40 is a car which will draw eyeballs wherever you go. Volvo cars are amongst the best in the business when it comes to car design language. The interiors of the V40 are as impressive as the exterior, the cabin is decently spaced giving comfortable seating position all-round. The interiors of Volvo cars have never been as luxurious as their other European counterparts – Jaguar Land Rover, Mercedes-Benz, BMW & Audi. However, Volvo has been very successful in mastering the art of creating a car cabin which is both luxurious as well as practical. Indeed, the interior of the Volvo V40 is a pleasant place to be – knobs and buttons are just where you would want them to be, quality of the materials used is top-notch, infotainment and center console is very user-friendly, the digital odometer displays information very well. Volvo takes car safety very seriously, just like all its cars the V40 has a host of safety features to safeguard passengers, pedestrians and itself. Safety features such as multiple airbags, structural crumple zones, pedestrian safety systems, latest gen ABS, EBD, ESP and traction control systems work in sync always to keep people both inside and outside the car safe. Globally the V40 is powered by 2 petrol engines and 2 diesel engines. The Indian V40 is powered by 2.0 L turbocharged diesel engine producing 150 bhp. The V40 is a capable driver, well balanced and equally suited for both the city and the highway.
The Volvo V40 is a car with a lot of potential and a true underdog in the Indian market. It is a case where the Volvo V40 is rather overlooked when compared to its other luxury competitors. Volvo is in the process of slowly but steadily building its brand image and creating more awareness in India. This further amplifies the potential of the V40. We definitely love the V40 and wish Volvo all the luck for a long and successful inning in India!
